This paper reports on a study that took place in a faculty of humanities and social sciences at a UK university. The institution had recently undergone a radical restructure and the vision for the future presented by the new senior management team highlighted internationalization as one of four major areas for growth. The internationalization agenda was largely focused on increasing recruitment, but provided an opportunity to engage the academic community in a discourse about what internationalization meant for them and the challenges and opportunities it presented. Emerging themes relate to experiences and understandings of internationalization, with implications for learning and teaching, and student induction and support. The value of discourse about pedagogical development and practical innovations and the sharing of best practice are suggested as means to achieve conceptual change and a broader vision of internationalization. (Contains 1 table.)