This article reviews some of the reasons for the turbulence in the recently globalised economy. The article provides a backdrop and advocacy for counselors assisting their clients in the development of a well articulated career identity. The purpose of the article is to provide educators, school counselors, and career counselors with the tools for assisting clients in the development of their career identity that will serve to deepen their career and life planning process. Recommendations for using more relational paradigms in the development of a career identity are suggested.