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Peer reviewed Peer reviewed
ERIC Number: EJ527737
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-8755-0504
EISSN: N/A
Perspectives: Translation Blunders in International Business.
Ricks, David A.
Journal of Language for International Business, v7 n2 p50-55 Spr 1996
Identifies three types of translation blunders found in international business communication: those due to carelessness, those due to words having multiple meanings, and those due to idioms. A number of mistakes from actual advertising mistranslations are included as examples. (Author/CK)
Descriptors: Advertising, Business Communication, Error Patterns, Foreign Countries, Idioms, Intercultural Communication, International Trade, Persuasive Discourse, Second Language Learning, Translation
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A