This paper provides presidents and academic leadership with a body of literature that will strengthen the leaders' understanding of the unique behaviors and characteristics that are paramount to successful fund raising in the academic arena. A better understanding of transformational, transactional, and transformative leadership theory, and the attributes that are associated with them, can not only help leaders shape and mold their approach to fund raising but also enable them to infuse a greater sense of meaning into their respective institutions while increasing the amount of financial support they garner. (Contains 1 figure.)