Peer reviewedERIC Number: EJ527338
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1067-9154
EISSN: N/A
Communication via Interactive Media: Communication in a New Key?
Carveth, Rod
New Jersey Journal of Communication, v4 n1 p71-81 Spr 1996
Explores the use of the World Wide Web as an advertising medium--many companies are having difficulties seeing exactly how the Web will fit into their media strategies. Argues that media decision makers need to realize that interactive media are different from traditional media in terms of form and content. (PA)
Descriptors: Advertising, Business, Information Networks, Mass Media Use, Technology Integration, World Wide Web
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
