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ERIC Number: EJ573936
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-0277
EISSN: N/A
Columbia University Press: Trading on Tradition.
Fialkoff, Francine
Library Journal, v123 n14 p141-43 Sep 1 1998
Columbia University Press's current and future solvency rests on a complex balance of reference, scholarly, and trade titles as well as an innovative collaboration with the library to help guarantee the house's preeminence in the academic community. The Press's strategic approach is described. (Author)
Descriptors: Cooperative Programs, Higher Education, Marketing, Publications, Publishing Industry, Reference Materials, Scholarly Writing, Universities, University Presses
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A