This descriptive study examined whether the coverage of African Americans in the feature articles in Sports Illustrated during the 1990s was representative of their participation levels. Nearly half of the articles featured European Americans; about one-third featured African Americans. More African Americans were featured in basketball, boxing, and track and field, while European Americans were featured more often in all other sports except ice hockey in which internationals predominate. The length of feature articles for African Americans was slightly longer than those for European Americans; there were more pictures in the articles about European Americans. That African Americans were not featured in articles proportionate to their participation levels in the most popular team sports could perpetuate societal perceptions of the hegemonic domination of European Americans in sports. (Contains 7 tables.)