This study investigates the theorized sources of Academic Self-Efficacy among the higher secondary school students of Kerala, India. Mastery Experience in the form of Academic Achievement, vicarious experience in the form of School Image and Social Persuasion in the form of Parental Encouragement are included as the predictor variables of Academic Self-Efficacy. Participants in the present study were 700 higher secondary school students of Kerala, selected using stratified random sampling. The findings of the study confirm the theorized correlation of Academic Self-Efficacy with previous achievement, vicarious experience (school image) and persuasory information (parental encouragement). In the total sample, the percent of variance in Academic Self-Efficacy that is predictable by the three-predictor variables is nearly one quarter (23.83%). School Image is the best contributing variable (9.42%) followed by Mastery Experience (8.67%) and then by Parental Encouragement (5.74%). The findings shows that apart from cultural differences, locale and gender difference also exist in sources of Academic Self-Efficacy. The superiority of School Image over Mastery Experience in predicting Academic Self-Efficacy is different from that found in the West, theoretically and empirically. In India, self-efficacy beliefs of youngsters continue to depend more on social and domestic factors than personal experience and mastery.