In this message from the International Technology Education Association (ITEA) president, Andy Stephenson stresses the need for technology, innovation, design, and engineering (TIDE) education. He cites the recent report--"Preparing for the Perfect Storm, a Report on the Forum, Taking Action Together: Developing a National Plan to Address the "T & E" of STEM"--which states that the strategic significance of science, technology, engineering, and mathematics (STEM) education in today's classroom has never been more evident and that the national security and economic competitiveness of the United States rests on the skills developed through STEM education. He says focusing on advocacy efforts will revolve around developing visions of technological literacy and the creation of documents and advocacy materials, public relations guidelines, and providing workshops to create advocacy initiatives among technology educators and affiliate associations. The object is to make the message clear and concise and enable the profession to show a unified message of the important role TIDE plays in the delivery of STEM. He encourages technology educators to take every opportunity to share the message of TIDE: the positive impact their teaching has on students and their ability to thrive in a society whose economy depends on technology, innovation, design, and engineering.