ERIC Number: EJ732616
Record Type: Journal
Publication Date: 2006
Pages: 8
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Understanding Predisposition in College Choice: Toward an Integrated Model of College Choice and Theory of Reasoned Action
Pitre, Paul E.; Johnson, Todd E.; Pitre, Charisse Cowan
College and University, v81 n2 p35-42 Fall 2006
This article seeks to improve traditional models of college choice that draw from recruitment and enrollment management paradigms. In adopting a consumer approach to college choice, this article seeks to build upon consumer-related research, which centers on behavior and reasoning. More specifically, this article seeks to move inquiry beyond the analysis of student characteristics to begin to incorporate a focus on behavioral intentions, attitudes, and subjective norms that may also have an impact on student college choice.
Descriptors: College Choice, Models, Theories, Student Behavior, Student Attitudes, Norms, African American Students, Academic Aspiration, Academic Achievement
American Association of Collegiate Registrars and Admissions Officers (AACRAO), One Dupont Circle, NW, Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/publications/.
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A