Women's schooling has been lauded as having a large, important impact on child socialization. Although there may be positive effects of schooling, there may also be effects from concomitant cultural changes that come with modernization. In this article we examine the findings that changes in textile production among the Zinacantec Maya over the past several decades have been coordinated with several cultural changes, including increased schooling for women, involvement in a growing commercial economy, and television. Understanding these various changes leads to a more nuanced picture of the effects of cultural change on women's activities. Our findings indicate that research on globalization and social change should consider multiple possible effects on cultural practices. (Contains 2 tables and 4 figures.)