The role of motivation in second language learning is explored. Motivation involves positive learner and teacher attitudes which must be sustained through every stage of the learning process. Factors that influence motivation are described, including: teaching methodology, understanding meanings of words, mastery, objectives, classroom techniques, student involvement, student attitudes, the role of translation, textbooks, testing, language interference, individualization of instruction, observation of teachers as a device for training teachers, students' affective and cognitive needs, and discussion of students' native cultures. Twenty-one classroom techniques for motivating students are suggested. In conclusion, the most important factor in motivation is the teacher's enthusiasm, dedication, and love of the profession. (RW)