The authors investigated educational technology multimedia competencies for professionals who work in higher education institutions. Similar studies have been proposed, but none of them have focused on competencies required in the context of higher education. An online survey adapting sixteen competency factors from a study conducted by Rizhaupt and Martin ("Educational Technology Research and Development" 62(1), 13-33, 2014) was distributed to educational technologists to obtain their perceptions regarding the levels of importance of each of the competency factors. One hundred and forty educational technologists responded to the survey. The results of ordinal regression analysis showed that gender, years of experience, academic degree, and job titles significantly explained respondents' different opinions about the levels of importance of the sixteen competency factors. The authors contended that future research should explore competencies that are attributed to specific job titles within the realm of educational technology.