ERIC Number: EJ112949
Record Type: Journal
Publication Date: 1975
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Overcoming Technical Obsolescence in Advertising Education: The Triangle Approach
Safavi, Farrokh
Educational Technology, 15, 1, 54-56, Jan 75
A look at the triangle approach, in which the three contributing bodies to an advertising message-the sponsoring firm the media and the advertising agency-are brought together by the advertising class to achieve a set of common goals. (Author)
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