More districts realize that communicating in a clear and engaging way with stakeholders about everything from the district's overall education vision to scholastic and extracurricular success stories can go a long way toward enlisting broad community support. And although face-to-face communications are still important, technology provides a vehicle for reaching more people, more often. "Districts should be using technology for communications much like they want schools to use technology for instruction--as a seamless part of their approach to doing business," says Ann Flynn, director of education technology and state association services for the National School Boards Association. Unfortunately, Flynn says, even when it comes to the most basic technology communications strategy--district and school websites--the approach is often antiquated. In some cases, districts will invest in a website solutions provider but not in the human infrastructure to develop a strategy tailored to the district's goals, or to regularly update the site. But that is not the case everywhere. The Klein (TX) Independent School District website displays a rotating series of photos that link to news releases. The photos are changed multiple times each week, providing readers with incentive to return to the site on a regular basis. Superintendent Scott Kuffel of Geneseo (IL) Schools uses his blog and the district's Facebook page and Twitter feed to share news, showcase programs, and invite a dialogue with members of the community. Geneseo's Kuffel suspects the digital strategy has contributed to support for some enhancements his district has sought, including successful drives to raise funds for a softball complex and a trailer for the high school marching band.