In this clinical presentation a non-blaming, non-judgmental approach to overuse of sexually explicit media (SEM) is introduced. This approach normalizes the problem and sees it in the context of evolution and market forces. It is claimed that such an approach contributes to change and strengthens the therapeutic alliance. A new technique utilizing chance to determine ways of using SEM illustrates a possible application of such a perspective. The method is described and some hypotheses are raised to account for its success. Despite the limitations of the case-study method, this promising new technique, without any known side-effects deserves further exploration.