Peer reviewedERIC Number: EJ540421
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes.
Graham, Reginald A.; And Others
Journal of Education for Business, v72 n3 p149-52 Jan-Feb 1997
Describes procedures for participatory examinations, a method for achieving student collaboration in marketing education. Suggests that the method teaches students group process, persuasion, teamwork, and other skills needed in the contemporary workplace. (SK)
Descriptors: Cooperative Learning, Group Dynamics, Group Testing, Higher Education, Marketing, Participation
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
