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ERIC Number: EJ532621
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0162-5748
EISSN: N/A
Toward a Theory of Fund Raising in Higher Education.
Cook, W. Bruce; Lasher, William F.
Review of Higher Education, v20 n1 p33-51 Fall 1996
A study involving interviews with 50 academic leaders revealed that college fund raising is a team effort; the institution's president is typically the central player; presidents should focus fund-raising attention on major gifts and administrative leadership; academic quality and institutional prestige are critical factors; and fund raising is institution- and context-specific. (MSE)
Descriptors: Administrator Role, College Presidents, Donors, Educational Quality, Fund Raising, Higher Education, Institutional Characteristics, Leadership Qualities, Models, Qualitative Research, Reputation, Teamwork, Theories
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A