In this paper a rationale is presented for the formation of teams of college faculty (subject experts), computer programmers, and instructional designers to develop instructional software for use with classroom and laboratory microcomputers. The advent of an "electronic publishing" industry, one of the major products of which is educational computer programs, is described. The appeal to young college faculty members of electronic publication of educational software as an alternative to conventional publication is also discussed. Emphasis is placed upon the role of management in the success of instructional software development projects. The chief functions of development team members are outlined; the reasons for careful management of the team are analyzed; the expectations of electronic publishers in relation to software development teams are summarized; and the questions a project manager should ask of an electronic publisher are listed. Some of the pitfalls to be avoided in the management of development efforts are also discussed. (JL)