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ERIC Number: EJ527852
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Today's Recruitment Trends.
Sugarman, Joe
Currents, v22 n7 p14-20 Jul-Aug 1996
Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)
Descriptors: College Students, Cost Effectiveness, Educational Trends, Higher Education, Layout (Publications), Marketing, Public Relations, School Publications, Student Recruitment, Trend Analysis
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A