A study to identify and compare the attitudes of women and men administrators toward sex characteristics and sex role images and to examine the relationship between administrators' attitudes and the evaluations of women and men as administrators in higher education is presented. Sampling techniques, data collection and analysis methods are discussed. Among findings were that women's and men's attitudes toward sex characteristics were considered liberal, both men and women administrators were liberal in their attitudes toward sex role images, that generally women did not evaluate women and men differently, men differed in their evaluations for 30 percent of the items on the survey, and that the sex of the administrator was not a significant factor in the evaluations. Participant characteristics are described and implications for the theories of leadership and administration are noted. It was concluded, among other things, that there is a positive relationship between the attitudes of men and women administrators toward sex characteristics and sex role images and their evaluations of men and women as administrators in higher education. A bibliography, the survey instrument, and statistical data are appended. (PHR)