Purpose: To report on the progress of Digital Media U, a tailor-made portal, learning environment and management system. Design/methodology/approach: Discusses the design of the learning content domains, acquisition of the content and the systems for managing the curriculum in the future, including the application of a new model of accreditation. Findings: Digital Media U applies the theories and concept of corporate universities to the digital media business sub-sector, providing continuing professional development that supports regional and individual business strategies. DM-U creates a "sectoral learning community" in the supply chain of project partners, educational institutions, learners and their organisations. DM-U curriculum offers choices of topic, delivery, price and location, accommodating the learning needs of micro and SMEs from "just in time/just enough" through to accreditation. Originality/value: Provides information on a new learning community and network for small and medium-sized enterprises. (Contains 10 notes.)