ERIC Number: EJ900660
Record Type: Journal
Publication Date: 2010-Oct
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0892-0206
EISSN: N/A
Reconfiguring the Higher Education Value Chain
Pathak, Virendra; Pathak, Kavita
Management in Education, v24 n4 p166-171 Oct 2010
Forces of demand and supply are changing the dynamics of the higher education market. Transformation of institutions of higher learning into competitive enterprise is underway. Higher education institutions are seemingly under intense pressure to create value and focus their efforts and scarce funds on activities that drive up value for their respective customers and other stakeholders. Porter's generic "value chain" model for creating value requires that the activities of an organization be segregated in to discrete components for value chain analysis to be performed. Recent trends in higher education make such segregation possible. Therefore, it is proposed that the academic process can be unbundled into discrete components which have well developed measures. A reconfigured value chain for higher education, with its own value drivers and critical internal linkages is also proposed in this paper. (Contains 2 figures.)
Descriptors: Higher Education, Supply and Demand, Models, Operations Research, Marketing, Sales Occupations, Services, Universities, Technology, Business Education, Educational Research, College Students
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A