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Peer reviewed Peer reviewed
ERIC Number: EJ393904
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing Your Advising Center.
Flickinger, Jan
NACADA Journal, v9 n1 p84-85 Spr 1989
A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)
Descriptors: Academic Advising, Advertising, Higher Education, Innovation, Marketing, Problem Solving, Program Development, Program Effectiveness, Student Attitudes
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A