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Peer reviewed Peer reviewed
ERIC Number: EJ430188
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Problem Analysis: Application in Developing Marketing Strategies for Colleges.
Martin, John; Moore, Thomas
College and University, v66 n4 p233-40 Sum 1991
The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)
Descriptors: College Administration, College Admission, Higher Education, Marketing, Needs Assessment, Problem Solving, Public Relations, School Holding Power, Student Attitudes, Student College Relationship, Student Needs
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A