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ERIC Number: ED294498
Record Type: Non-Journal
Publication Date: 1987
Pages: 247
Abstractor: N/A
ISBN: ISBN-1-55542-034-6
ISSN: N/A
EISSN: N/A
Strategic Planning and Leadership in Continuing Education: Enhancing Organizational Vitality, Responsiveness, and Identity. Jossey-Bass Higher Education Series.
Ways to use strategic planning to enhance leadership in continuing education organizations are discussed in this collection of 12 papers. Paper titles and authors are as follows: "Why Continuing Education Leaders Must Plan Strategically" (Robert G. Simerly); "The Strategic Planning Process: Seven Essential Steps" (R. Simerly); "The Leader's Role in Strategic Planning" (John W. Schmidt); "How To Conduct an Internal Diagnosis of a Continuing Education Organization" (R. Simerly); "Matching Programmatic Emphases to the Parent Organization's Values" (Michael J. Offerman); "Building an Effective Organizational Culture: How To Be Community-Oriented in a Traditional Institution" (Terrence E. Deal); "Managing the Tensions That Go with the Planning Process" (Francis M. Trusty); "Linking Continuing Education to Community and Economic Development" (Gordon H. Mueller); "Developing a Strategic Marketing Plan" (Mary Lindenstein Walshok); "Using Evaluation To Monitor Plans and Assess Results" (Margaret E. Holt); "From Marginality to Mainstream: Strategies for Increasing Internal Support for Continuing Education" (James C. Votruba); and "Achieving Success in Strategic Planning: A Practical Road Map for Continuing Education Leaders" (R. Simerly). 311 references. (SW)
Jossey-Bass Inc., 433 California St., San Francisco, CA 94104-2091 ($23.95).
Publication Type: Books; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A