Peer reviewed
ERIC Number: EJ573822
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0951-354X
EISSN: N/A
Critical Success Factors for International Education Marketing.
Mazzarol, Tim
International Journal of Educational Management, v12 n4-5 p163-75 1998
Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international strategic alliances and overseas teaching programs) were significant predictors of market success. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; Canada; New Zealand; United Kingdom; United States
Grant or Contract Numbers: N/A