This study explores college-going "ganas" in the South Rio Grande Valley of Texas within the context of Frierian liberatory praxis. During focus groups, current and former high school students discussed their experiences developing "ganas" regarding college going and discussed how parental support was integral to "ganas" formation. The participants also identified structural barriers preventing "ganas" from becoming college going (e.g., teachers handcuffed by standardized testing). Students wanted to change these conditions, demonstrated the ability to organize, but had also been taught that they were incapable of creating social change. Implications are discussed. (Contains 2 footnotes.)