Most of the conversation, in both research and teaching circles, regarding stakeholder theory has been conducted in the language of absolute principles, of outcomes, and of responding to stakeholders to achieve organizational outcomes. More recently, conversations have occurred that have a different perspective on social issues in management topics--a caring perspective. Using the case of Merck & Co., Inc., and river blindness as an example, the authors show why they believe that these conversations have great potential to increase the quality of management education in the 21st century. (Contains 1 table.)