This paper explores the implications of a cultural studies as praxis heuristic "model: for transforming sport psychology". It provides a brief introduction to both cultural studies and sport psychology and discusses a cultural studies intersection with sport studies and sport psychology. Cultural studies, it asserts, provides one of several interrelated trajectories for future work in sport psychology. Issues such as sociocultural identity/identification, agency, equity and justice, and interdisciplinarity--that are marginal if not completely eschewed in traditional sport psychology--are explicitly engaged as central concerns. Taken up through the cultural studies model, sport psychology evolves from an individual focused, quantitative, "apolitical" single discipline into a multiple identification focused, difference sensitive, qualitative friendly and social justice based interdisciplinary praxis. (Contains 11 endnotes.)