Studies indicate that long held gender stereotypes lead females to a decreased self-confidence and interest in the sciences. As a result, only a minority of women pursue coursework and careers in science and technology-based fields. Several gender-based studies in science and technology education indicate that mentoring may hold great promise in encouraging young women to pursue careers in the sciences. The mass media, television in particular, plays a tremendous role in our lives, including our conceptions of gender. This literature review and proposal discusses the portrayal of female scientists, engineers, and the like in educational television as a way to provide a form of mentoring via the mass media.