ERIC Number: EJ984737
Record Type: Journal
Publication Date: 2012-Dec
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Professionalism in Public Relations Pedagogy: A Comparative Analysis of Public Relations Curricula among the United States, the United Kingdom, and South Korea
Chung, Wonjun; Choi, Jinbong
Journalism and Mass Communication Educator, v67 n4 p375-391 Dec 2012
Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical, skill-based, and practical content; U.K. schools offer more theoretical courses, and South Korean schools are significantly more concerned with skill-based and practical courses. (Contains 3 tables and 52 notes.)
Descriptors: Foreign Countries, Comparative Analysis, Public Relations, Theory Practice Relationship, Curriculum Design, Professional Identity, Higher Education, Interrater Reliability
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Korea; United Kingdom; United States
Grant or Contract Numbers: N/A