In this chapter response, the author revisits young men and women whose voluntary writing and visual literacy practices helped teachers, teacher educators, and literacy researchers rethink the "funds of knowledge" urban youth bring to classroom communities. She examines transformations of everyday spaces into teaching and learning institutions by…

In this article, the author shares how media affects her as a teenager. The author says that media has such a relationship with the world today, specifically with teenagers like her. Media gives off so much information that can be valid or invalid, positive or negative. The media can persuade anyone to do something or to think a certain way.…

The United States produces the most media--film, television, and music--in the world; yet, media literacy is still a new concept to most Americans, including educators. What media literacy is, why it matters, and how it can be implemented--especially in the schools--constitute the subject of this yearbook. The answers are diverse, as the chapters…

Much has been written about the power of media to influence the public through instruments of advertising and a variety of venues (Considine & Haley, 1999; Cortes, 2000; Kilbourne, 1999). In this chapter, the author has chosen to use a singular media focus--news--to support the critical importance of teaching media literacy skills to students. She…

In this chapter, the author presents arguments to support a school curriculum that might forge a life of justice as well as develop a rational, analytical, and critical understanding of media texts that students use in classrooms and in out-of-school contexts. First, he begins by laying out the rationale for why media literacy matters in schools.…

The mass media teach whether or not mediamakers intend to or realize it, and users learn from the media whether or not they try or are even aware of it. This means all of the media, including newspapers, magazines, movies, television, radio, and the new cyberspace media serve as informal yet omnipresent nonschool textbooks. This raises an…

Media literacy education is being explored by scholars in many different fields (including education, literature, media studies, psychology, and public health), but there is less evidence of implementations occurring in K-12 settings. With more than 1.3 million teachers in U.S. public schools, it is impossible to estimate the extent to which the…

This chapter will address questions centered on the integration of new telecommunications technology in the classroom by responding to concerns over Internet access and content through media literacy initiatives. While much research about online computer technology focuses on the communication "end"-goal of accessing the "Information…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that have…

Media literacy educators from the United States regularly pay homage to their colleagues in Canada. Canadians have talked about, thought about, taught about, and written about media literacy for many years. Canada first hosted a World Conference in media literacy in Guelph, Ontario, in 1990, and all provinces in Canada now include media literacy…

If media literacy is to become part of the K-12 school experience, enabling transformation in both curriculum and teaching, then teachers need to become literate first. Teachers cannot teach what they have not learned, and learned to value, themselves. Although more American teachers are becoming knowledgeable about media literacy, much remains to…

Today information about the world around people comes to them not only through words on a piece of paper, but more and more through the powerful images and sounds of their multimedia culture. This explosion in information has presented a major challenge to the world of formal education. The transformation of their culture from an industrial age to…

The Educational Video Center (EVC) is an independent nonprofit media organization that has worked to build students' skills in documentary production and media literacy while nurturing their intellectual development and civic engagement. As founding director of EVC, the author has spent more than 20 years working with students and teachers in New…

Media literacy, already practiced in the schools of other nations, has the potential to transform American curriculum and teaching. The media, from films to the Internet, are certainly present in American elementary and secondary schools; however, media literacy is still far from a typical part of every young person's educational experience.…

In this article, the authors describe various rationales for accountability testing programs over the past century. This history forms the backdrop for current test-driven reforms, including Public Law 107-110, the No Child Left Behind Act of 2001 (NCLB), which was signed into law in January 2002. The goals of the authors are first, to illustrate…