The mass media teach whether or not mediamakers intend to or realize it, and users learn from the media whether or not they try or are even aware of it. This means all of the media, including newspapers, magazines, movies, television, radio, and the new cyberspace media serve as informal yet omnipresent nonschool textbooks. This raises an…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that have…

If media literacy is to become part of the K-12 school experience, enabling transformation in both curriculum and teaching, then teachers need to become literate first. Teachers cannot teach what they have not learned, and learned to value, themselves. Although more American teachers are becoming knowledgeable about media literacy, much remains to…

In this article, the authors explore the ideas that revolve around improving the quality of the teacher workforce through the pursuit of two related goals: (1) teachers who are hired by school districts will have as beginning professionals the acquired knowledge, habits of mind, and skills necessary to meet the needs of the students within the…

In the complex environment of 21st-century public education, a consensus has emerged among policymakers, researchers, and educational practitioners that the single most important factor contributing to student learning is the quality of teaching. Calls for evidence of a more effective teacher workforce from policymakers, federal agencies, state…

Over the past two decades, scholars and practitioners in a variety of industries have considered work redesign among a constellation of strategies to promote employee recruitment and retention, development, motivation, and performance. Although educational policymakers in the middle to late 1990s shifted their attention to standards, systemic…

If successful school reform rests largely on the capabilities of individual teachers and groups of teachers to deliver high-quality instruction, then a key component of teacher workforce development is teacher learning. One of the prominent ways in which educational leaders shape school conditions and teaching practices is through their beliefs…

Establishing and sustaining quality teaching is equally dependent on the capacity of organizations and networks at regional, district and school levels to productively engage in improvement efforts that are realized in the classroom. The "teacher workforce" evokes military and industrial images, huge numbers of workers who must be trained,…

This chapter is part narrative and part commentary. In the first part of the chapter, the authors tell the story of their experiences over the past decade in supporting the work of classroom teachers and the systemwide monitoring of student achievement. In the second part of the chapter they reflect on the connections between the pieces of this…

The National Society for the Study of Education encourages serious study of educational issues and makes the results of such studies available for informed discussion of the issues. In this volume, the issues associated with technology in the schools are placed in the context of technology as a significant and pervasive feature of contemporary…

This yearbook is a collection of essays on aspects of bilingual education as it affects the Hispanic population of the United States and, more particularly as it affects students in kindergarten through 12th grade. The yearbook includes the following chapters: "Contextualizing Bilingual Education" *Ursula Casanova, M. Beatriz Arias); "Symbols and…