In her first year as superintendent of the Atlanta Public Schools, Beverly Hall encountered what she describes as the nearly universal disbelief that poor children of color can achieve high levels of learning. This chapter recounts how she confronted this and other obstacles and challenges as the new leader of the Atlanta Public Schools. Hall is…

Superintendents often mourn the "good old days" when they were educators and did not need to worry about the managerial and political aspects of their districts. Linda Hanson shows how effective a superintendent can be in the role of educator as she and her reading staff help their school board understand the implications of a mandatory graduation…

The author's superintendency has been like a good marriage. Both she and the school community feel blessed to have had a true partnership built on mutually held beliefs and convictions, and to have had an opportunity to dream and make their dreams come true. Like most marriages, however, it has been a tremendous amount of work as they have…

This author, superintendent of Winnetka Public Schools (a K-8 district in the northern suburbs of Chicago), shares a board president's perspective that may help shed some light on one of the superintendent's most challenging jobs: successfully working with a board of education. Why is it so challenging? Certainly because in the current culture of…

Most of us started our superintendency committed to keeping our eye on the higher purposes of education, vowing not to get bogged down in the managerial details. John Wiens shares his quest for an intellectual understanding of the role, a meaningful theory of leadership, and the creation of an environment that helped others pursue similar quests.…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that have…

The National Society for the Study of Education encourages serious study of educational issues and makes the results of such studies available for informed discussion of the issues. In this volume, the issues associated with technology in the schools are placed in the context of technology as a significant and pervasive feature of contemporary…