This article seeks to explore the influence of the knowledge economy on the status of writing and literacy. It inquires into what happens to writers and their writing when texts serve as the chief commercial products of an organization--when such high-stakes factors as corporate reputation, client base, licensing, competitive advantage, growth,…

Examines the relationship among writer, context, and text (1) by exploring the notion of context-independence as it pertains to writers and texts, and (2) by placing the issue of context and composition within a wider framework of context and language use. (FL)

Reappraises conventional distinctions between oral-like and literate-like discourse, particularly Tannen's distinction between involvement focus and message focus. Treats message as an embodiment of involvement, and cohesion as an aspect of a developing writer-reader relationship. Offers speculations for rethinking "literate orientation." (SR)

Uses ethnomethodological perspectives to translate the language of Flower and Hayes's cognitive theory of writing into a more thoroughly social vocabulary as a way of articulating the role of social context and social structure in individual acts of writing. (SR)