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Peer reviewed
Direct linkBélanger, Charles H.; Bali, Suchita; Longden, Bernard – Tertiary Education and Management, 2014
This paper explores social media marketing strategies applied by Canadian universities as a tool for institutional branding, recruitment and engagement of home and international students. The target sample involves the total population of Canadian university-status institutions ("N" = 106). Qualitative data were collected from two major…
Descriptors: Foreign Countries, Universities, Institutional Advancement, Public Relations
Belanger, Charles H.; Longden, Bernard – Tertiary Education and Management, 2009
Students (N = 1,883) from 10 European countries answered a web questionnaire pertaining to three dimensions of what they expect and what they experience from their teachers. The dimensions were personality, classroom environment, and teaching style characteristics. Parametric statistics identified high communalities among variables, while gender,…
Descriptors: Teaching Styles, Teacher Characteristics, Foreign Countries, Classroom Environment
Longden, Bernard – Tertiary Education and Management, 2004
The UK higher education system is increasingly pre-occupied by matters relating to student retention and progression to completion (Longden 2002c). There is an active debate on the possible causes with primary influences on the student experience which drives the student towards the decision to leave higher education. These influences are…
Descriptors: Undergraduate Study, Student Experience, School Holding Power, Foreign Countries
