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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ197121
Record Type: CIJE
Publication Date: 1979-Feb
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Science and Television Commercials: Adding Relevance to the Research Methodology Course.
Solomon, Paul R.
Teaching of Psychology, v6 n1 p26-30 Feb 1979
Contends that research methodology courses can be relevant to issues outside of psychology and describes a method which relates the course to consumer problems. Students use experimental methodology to test claims made in television commercials advertising deodorant, bathroom tissues, and soft drinks. (KC)
Descriptors: Consumer Education, Course Descriptions, Educational Innovation, Higher Education, Methods Courses, Relevance (Education), Research Methodology, Social Sciences, Television Commercials
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A