What are the most popular practices and tactics for electronic student recruitment at the undergraduate level? To find out, Noel-Levitz conducted a Web-based poll in April of 2012 as part of the firm's continuing series of benchmark polls for higher education. As a special bonus, selected findings from a parallel study of prospective students are included, along with trend data from previous Noel-Levitz polls of institutional practices. Among the findings: (1) E-mail communication topped the list of popular practices for e-recruiting, slightly ahead of Facebook. This matched up closely with prospective students' behaviors, as slightly more prospective students reported that they look at their e-mail each week then check Facebook; (2) The majority of poll respondents indicated they use bulk/blast e-mails to connect with prospective students, with many respondents reporting that they also use e-mail to connect with parents of prospective students; and (3) Nearly two-thirds of four-year institution respondents and more than 90 percent of two-year public institution respondents reported spending less than $25K to maintain admissions-specific content and services on their institution's Web site. Additional findings are appended. (Contains 26 tables.)