This study investigates the efficiency of multimedia instruction at the college level by comparing the effectiveness of multimedia elements used in the computer supported learning with the cost of their preparation. Among the various technologies that advance learning, instructors and students generally identify interactive multimedia elements as very powerful tools, enhancing teaching and learning. However, feasibility of this instruction needs to be further explored because preparing multimedia for computerized learning modules is expensive and time consuming. Furthermore, effectiveness of multimedia depends of the methods and models used for content delivery, and adapting instruction to the diverse learning preferences of students influences the effectiveness of teaching and learning. (Contains 5 tables.)