Fund raising effectiveness in 10 types of higher education institutions and for four major donor groups was studied. Separate analyses were undertaken for public and private institutions of five types (research, doctoral, comprehensive, baccalaureate, and two-year). Donor types were alumni gifts, non-alumni gifts, corporate gifts, and foundation gifts. Data were collected on total voluntary support for each type of institution. Results indicate that relationships among outcomes, institutional characteristics, and fund raising expenditures vary by donor group and type of institution. Each type of private institution, overall, reached higher levels of total gifts than the corresponding public type. Private baccalaureate colleges reached higher levels for total gifts than public comprehensive colleges, while private two-year colleges reached higher levels for total gifts than public baccalaureate colleges. The findings suggest that fund raising effectiveness is not the same phenomenon for all types of institutions and that aggregation of all outcomes as total voluntary support masks important differences. (Author/SW)