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Peer reviewed Peer reviewed
ERIC Number: EJ444209
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0098-6291
And Now a Few Words in Support of Media.
Purvis, Teresa M.
Teaching English in the Two-Year College, v19 n2 p123-27 May 1992
Describes a two-week unit on the language of advertising. Maintains that students can learn to imitate the language of advertising to their advantage as writers of arguments. (SR)
Descriptors: Advertising, Class Activities, English Instruction, Higher Education, Persuasive Discourse, Units of Study, Writing Instruction
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A