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Peer reviewed Peer reviewed
ERIC Number: EJ165782
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Deviation as Doublespeak
Nilsen, Don L. F.
Teaching English in the Two-Year College, 3, 3, 159-65, Spr 77
Applies Hugh Rank's intensification-downplay model of language analysis to the doublespeak in advertisements. (MKM)
Descriptors: Advertising, English Instruction, Higher Education, Language Usage, Propaganda, Teaching Methods
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Doublespeak