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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ328477
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Does Marketing Really Work for Community and Junior Colleges?
Dollar, Douglas
Community/Junior College Quarterly of Research and Practice, v9 n4 p359-66 1985
Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient planning systems. (LAL)
Descriptors: Administrator Attitudes, Community Colleges, Enrollment Trends, Marketing, Public Relations, Student Recruitment, Two Year Colleges
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A