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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ240942
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Leadership Role in Marketing.
Wattenbarger, James L.
Community Services Catalyst, v11 n1 p13-15 Win 1981
Argues that the role of the educational leader includes mission analysis, goal formation, information gathering, field analysis, use of data in curriculum development, construction of organizational structures, allocation of resources, and informing of constituencies. Lists eight ways of correcting attitudes about marketing. (AYC)
Descriptors: Administrator Role, College Administration, Community Colleges, Leadership, Student Recruitment, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing