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Peer reviewed Peer reviewed
ERIC Number: EJ326581
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Ad Voice in Student Writing.
Sharpe, Susan G.
College Composition and Communication, v36 n4 p488-90 Dec 1985
Notes the prevalance of advertising language and personae in student writing. Includes exercises that evoke the advertising voice, suggesting that using these as a stepping stone to teaching advertising is preferable to a separate advertising unit. (HTH)
Descriptors: Advertising, College English, Higher Education, Language Styles, Language Usage, Teaching Methods, Writing Exercises, Writing Instruction
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Persona; Voice (Rhetoric)