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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ130825
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
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The Electric Carrot: The Rhetoric of Advertisement
Kehl, D. G.
College Composition and Communication, 26, 2, 134-40, May 75
Both sides of advertising--the insidious and the artistic--should be studied in every composition class.
Descriptors: Advertising, English Curriculum, Language, Language Instruction, Persuasive Discourse, Postsecondary Education, Publicize, Rhetoric, Verbal Communication, Writing (Composition)
Publication Type: N/A
Education Level: N/A
Audience: N/A
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Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A