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ERIC Number: EJ256795
Record Type: CIJE
Publication Date: 1981-Dec
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0194-3081
Marketing and the Electronic Media.
Gaffner, Robert H.
New Directions for Community Colleges, n36 p45-53 Dec 1981
Discusses factors involved in the decision to use electronic media in educational marketing. Explains the use of public service programing and paid commercials, including the information needed from the station, the possibility of in-house production, and methods of choosing the medium and air time to purchase. Mentions alternative media and inquiry-answering procedures. (DD)
Descriptors: Advertising, Community Colleges, Mass Media, Public Relations, Publicity, Radio, Student Recruitment, Telecommunications, Television, Television Commercials, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing