A study was conducted to determine if a market of potential students for an external Associate of Arts degree in general education existed and to develop a model for such a degree program. The extent to which a potential market existed was ascertained by surveying a sample (n=255) of adult students enrolled in non-credit programs offered by Florida Junior College in Jacksonville community schools. Usable responses were returned by 87% of those surveyed. Results indicated a market consisting of employed, married females between 18 and 28 years of age. A program model was designed to provide degree program opportunities for the identified market population. Components of the model were: (1) admission restricted to persons 24 years of age or older with a high school diploma; (2) orientation toward development of students' general intellectual capacities; (3) acceptance of general education credits (maximum of 45 semester hours) from any approved source; (4) minimum of a "C" or higher overall average for degree receipt; (5) use of existing administrative, support, and instructional personnel; (6) use of existing available facilities; (7) a competency-based, general education curriculum; and (8) a non-punitive grading system. Operating budgets and job descriptions for requisite program personnel were developed. A bibliography and study-related materials are appended. (JDS)