To identify factors that caused the majority of students at Los Angeles City College to prefer the traditional lecture-discussion approach to the media approach, questionnaires were administered to students in three courses--three media and two traditional. Over 200 usable questionnaires were returned. Because of scheduling variations and other factors, such as the newness of the Media Center and the related problems of lack of student awareness and necessary "debugging," some study contamination resulted. Nine tables provide the study data. Conclusions resulting from the study are: (1) schedule descriptions clearly need revisions; over half of the students did not know what TBA meant at time of enrollment, and nearly half did not know at the time of completion of the questionnaire; (2) there was little difference in TV viewing habits or hours of employment between students in the two types of classes; (3) only about 1 student in 10 had ever taken a "media" course previously; (4) before taking the course, about one-third of the "media" students and two-thirds of the "traditional" students thought the two approaches were of about equal difficulty; (5) nearly three-quarters of all the students indicated that prior to enrollment, their knowledge of "media" courses was vague or non-existent; (6) major reasons for choosing the "media" class were that it promised to be more interesting with more freedom in choosing hours; reasons for choosing "traditional" class were more conveniently scheduled hours and apparent lack of information about the "media" class; (7) students generally preferred the mode in which enrolled. (DB)